不要跟着客户的节奏走,这样才能提高成交率,通常,我们习惯性让客户提问和提要求,如果我们只是在回答客户提出的问题就会过于被动。
试试如下方法:
❶ “我再看看”
潜台词: 可能对你的产品不太感兴趣,试着挖掘他真正的需求
回: 你的想法我非常认同,买东西之前多了解一些总是好的,你可以先说一下具体想要什么样的呢?这样我们可以为你推荐更适合你的产品,为你节约时间。
I agree with your idea very much. It is always good to know more before buying something. Could you tell me what is most important to you? In this way, we can recommend more suitable products for you and save you time.
❷ “这个产品太贵了”
潜台词: 他希望有折扣,或者你可以推荐一款同类型但便宜点的产品
也许我们的价格没有让你满意,但是我们的产品可以为你提供更高的品质,后续跟进的服务会让你放心 ,你可以直接试试样品,这样你就会发现我们的产品值得。
Maybe our price can’t satisfy you, but our products can provide you with higher quality, and the follow-up service can make you feel at ease. You can try samples directly, so you will find our products worth it.
❸ “其他供应商的更便宜”,
潜台词: 这是在探你的底价,和你打心理战
回: 我们的价格确实不是最低的,但是我们售后服务绝对能够让你满意,你可以放心选,后期出现任何问题,我们都能解决。
Our price is indeed not the lowest, but our after-sales service can definitely satisfy you, you can choose with confidence, and we can solve any problems in the later stage.
❹ “超出我的预算了”
潜台词: 表示他嫌贵,但又想买,可以从产品带来的好处引导顾客
回: 好的产品可能会超出一点预算,再简单说下产品功能,举例其他客户购买量(产品受欢迎)
Good product maybe a little over budget, but this product is now in great demand and we have enquires on hand from other areas.
❺ “等过些时候我再买”
潜台词: ,你需要告诉客户现在购买有什么优惠(清库存,公司周年庆等)
回: 现在不买没有关系,不过这款产品现在有折扣,你想了解一下吗?
It doesn’t matter if you don’t buy it now, but there are discounts and offers for this product now, do you want to know more about it?
❻ “我要先问问某某”
潜台词: 说明他认可你的产品,但他不是决策者,你可以试试问他决策人联系方式
If it is convenient, could you give me the contact information of the boss? Or we can build a group to communicate, which can speed up the progress of the project.
❤促进成交话术
❶ 非常感谢您能告诉我您的想法,我想您能花时间和我沟通这么久,肯定是对我们的产品是有需求的,你可以先测试我们的样品,有什么其他疑虑,我们都很乐意为你解决。
Thank you very much for telling me your thoughts. I think you can take the time to communicate with me for so long. There must be a demand for our products. You can test our samples first. If you have any other doubts, we are very happy solve it for you.
❷ 刚オ我介绍产品哪个地方不是很清晰?没有让您了解的更清楚,您跟我说说,不合适的地方我可以再调整,您看可以吗?( 反问客户,拉回你的节奏,这个是你能再争取一把的最后一搏,客户这个时候可能会说出真实的想法,你再努把力争取成交。)
What part of the product I introduced just now is not very clear? I didn’t let you understand more clearly, please tell me, I can adjust the inappropriate place.
❶新客户说我再考虑下
回: 我能理解您的想法,您是第一次接触我们的产品,多考虑是完全正常的。同时我想了解下,您主要对哪些还不太了解,需要考虑的?(这个阶段回答要点:不要怕被拒绝,敢于问客户在考虑什么。不要怕客户说不需要,问出真相,不论客户要不要,你都有收获)
I can understand your thoughts, it is completely normal for you to think about our products for the first time. At the same time, I would like to know, what are the main things you don’t know much about, and what do you need to consider?
❷第二次,客户还说再考虑下
这种情况一般是:
① 你的产品能满足他的需求
② 客户觉得价格太贵了,在故意拖你,让你主动降价
③ 客户有两家以上产品可选,在“货比三家”,举棋不定,没有最后下决定
如何解决: 找到客户拒绝你的真正理由。先表示认同再反问然后解除顾虑。